Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy And
This article argues that the structure of a choice set can influence the extent to which consumers weight a given attribute. The results of seven experiments suggest that the relationship between Read More »
The More Interest In The Product, The Merrier?
Studies have documented consumers’ everyday purchase-behavior as being influenced by the interest of others. Directionally mixed findings exist on the effect of others on one’s purchase behavior. Read More »
Author: Yael Steinhart, Michael A. Kamins, David Mazursky, Avraham Noy
Contributor: eb™ Research Team
Cobrand-harm Crises And Consumers Attributions Of Responsibility
Although product-harm crises are addressed in solo-brand contexts (e.g., Lei, Dawar, & Gürhan-Canli 2012) and cobranding research is growing, consumer response to negative cobrand events is not Read More »
The Impact Of Sequence Disruptions On Order Effects In Choice: A Script Theoretical Perspective
Consumer choices are typically presented in a sequence, and the presentation order has been observed to have an effect on choice where items first (primacy effect) and last (recency effect) in the Read More »
The Effect Of Money Priming On Consumers’ Choice
Previous research has revealed the significance of money cues on people’s behaviors and thoughts in diverse domains: People primed with money, compared with the control participants, persisted Read More »
