Benefiting From Inequity Promotes Prosociality
People care about fairness. In our interpersonal relationships, we strive to maintain an equitable balance of costs and benefits (Fiske, 1991), and even in economic games with strangers people are Read More »
Signaling Virtue: Charitable Behaviors Under Consumer Elective Pricing
People want to be seen as kind, fair, and generous, and that goal influences their decision-making. Pay-what-you-want pricing highlights those goals by allowing consumers’ to express their social Read More »
Author: Minah H. Jung, Leif D. Nelson, Ayelet Gneezy, Uri Gneezy
Contributor: eb™ Research Team
Powering Up With Indirect Reciprocity In A Large-Scale Field Experiment
The evolution of cooperation via indirect reciprocity has been a topic of great interest in recent years. Mathematical models and computer simulations have demonstrated the power of indirect Read More »
Author: Erez Yoeli, Moshe Hoffman, David G. Rand, Martin A. Nowak
Contributor: eb™ Research Team
Beauty In A Bottle: Package Aesthetics Cues Efficacy Beliefs Of Product Performance
While consumers often shop in outlets with large product assortments, having no prior experience or knowledge to predict a product’s efficacy can pose a significant challenge at the point of Read More »
Author: Aparna Sundar, Theodore J. Noseworthy, Karen A. Machleit
Contributor: eb™ Research Team
Does Imbalanced Spending Sabotage Our Happiness? Moderating Influence Of Time Vs. Money
Consumers prefer to maintain a balance in how they spend money and time among different categories because both are critical but limited resources (Wertenbroch and Dhar 2000; Sheldon, Cummins, and Read More »
