Motivated Recall And The “Rosy View” In Retrospective Evaluations
Academics and stand up comics alike have noted the sometimes extraordinary divergence of retrospective evaluations from an actual experience. Academics, for their part, have presented ample evidence Read More »
The Valuation Of Imagined Future Achievement
The concept of potential is central to a number of decisions, ranging from organizational hiring, to athletic recruiting, to the evaluation of artistic performances. While potential may often be Read More »
Re-Fashioning Kate: The Making Of A Celebrity Princess Brand
We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the Read More »
The Unlikely Middle: Overestimation Of Most And Least Likely Outcomes
Assessing of the probability of future outcomes is central to most forward-looking behaviors, from an investor assessing the risk of a portfolio to a consumer assessing how a currently available Read More »
(Over-)Optimism In Two-stage Choice
When facing multiple choice options, decision-makers often adopt a two-stage choice strategy. Specifically, they first select some options to form a consideration set (the screening stage), and then Read More »
Author: Rajesh Bhargave, Abhijit Guha, Amitav Chakravarti, Y. Charles Zhang
Contributor: eb™ Research Team
