Known Unknowns In Judgment And Choice
Many consumer judgments and choices are made under conditions of uncertainty—from budgeting, planning and contracting to investing and insuring. Such activities require not only predictions of Read More »
Author: Daniel J. Walters, Craig R. Fox, Philip M. Fernbach, Steven A. Sloman
Contributor: eb™ Research Team
Distinguishing Two Forms Of Consumer Uncertainty
Probability is a janus-faced concept. Probability can be conceptualized either as the quantification of stochastic events (aleatory uncertainty) or as subjective degrees of beliefs (epistemic Read More »
More Than Price? Exploring The Effects Of Creativity And Price In Advertising
Even though advertising creativity has shown to be of importance for advertising effectiveness little research has tested it in relation to other marketing strategies. This paper explores the effects Read More »
The Two Sides Of The Gold Medal: Paradoxes Of The Olympic Experience
Mega-sporting events like the Olympic Games, the Soccer World Cup finals, or the Super Bowl have become high-profile global consumption phenomena that attract the attention of massive spectator Read More »
Author: Sabrina Gabl, Verena E. Stoeckl, Andrea Hemetsberger
Contributor: eb™ Research Team
Gender And Sexual Experiences Of Tourism
“Although prostitution may involve an immoral exploitation of human beings (Hirschman 1991; Truong 1990), and sex slavery certainly does so (Aisbett and Malan 1993; Hornblower 1993; Sherrill 1993), Read More »
