Emerging Market (Sub)Systems And Consumption Field Refinement
The purpose of this paper is two-fold: firstly we introduce a (tentative) theoretical framework to conceptualize the development of market systems on a mid-range (or meso-) level; secondly, we spell Read More »
Author: Sofia Ulver, Jon Bertilsson, Marcus Klasson, Carys Egan-Wyer, Ulf Johansson
Contributor: eb™ Research Team
Postmodern Cultural Complexities: The Two Worlds On Cuba Street
This paper presents a Design Research project investigating the cultural worlds found on Cuba Street in Wellington, New Zealand. The work demonstrates that the known culture of Cuba in the geographic Read More »
Turning To Brands When Close Others Turn Away: The Hydraulic Relation Between Social Support And
The findings of the four studies showed that social support was inversely influence individual’s brand choice that low social support should predict more brand reliance, particularly for those who Read More »
Using Bibliometrics To Evaluate The Journal Of Consumer Research: Suggested Future Consumer
The academic discipline of consumer research continues to develop and grow. Many recent trends offer to enrich and enliven the field in almost endless ways, and a renewed sense of the field’s scope Read More »
Author: Brian R. Chabowski, Charles M. Wood, G. Tomas M. Hult
Contributor: eb™ Research Team
Cognition, Culture And Consumption In The Afterlife
Consumer behavior theory is grounded in the here and now, yet consumers may be influenced by beliefs concerning the hereafter. How might our theories be altered, if consumer projections of the Read More »
