The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior
The notion that renewal is possible and offers individuals an opportunity to improve themselves has long been endorsed by our culture. For example, many religious groups engage in ritual purification Read More »
From Fan To Fat?: Vicarious Losing Increases Unhealthy Eating, But Self-Affirmation Is An Effective
Sport watching is more popular than ever: 108 million Americans watched the 2013 NFL Super Bowl and 2.2 billion people watched the 2010 FIFA soccer World Cup. Using archival and experimental data, we Read More »
The Nearly Winning Effect
Prior research on goal gradient theory has shown that one’s motivational drive associated with a reward intensifies with increasing advancement toward the reward (Hull 1983). These findings raise Read More »
BYOB: Bringing Your Own Shopping Bags Leads To Indulging Yourself And The Environment
As concerns about climate change and resource availability become more central in the public discourse, the use of reusable grocery bags has been strongly promoted as an environmentally and socially Read More »
Digital Shopping: What You Need To Consider
Success in the digital shopping environment requires a deep understanding of shopper needs and the ability to effectively deliver products to consumers. The digital revolution has transformed Read More »
