The Wireless Good Samaritan: Pro-social Behavior In Mobile Networks
A growing body of research on individual and group behavior in digital social networks (Borgatti et al. 2009; Eagle, Pentland, and Lazer 2009; Kossinets and Watts 2006; Lazer et al. 2009; Onnela et Read More »
So Close, Yet So Far Away: The Influence Of Temporal Distance On Mobile Promotion Redemption During
Consumers have traditionally been exposed to price promotions either before entering a store or at the moment of choice (Blattberg, Briesch, and Fox 1995). Yet, with the proliferation of consumer Read More »
Smart Phones, Bad Decisions? The Impact Of In-store Mobile Technology Use On Consumer Decisions
A critical topic of interest to marketers, in-store decision making is common for many consumers (Inman and Winer 1998). One understudied factor impacting consumer decisions are mobile technologies Read More »
Unveiling Front-line Employees’ Brand Construal Types During Corporate Brand Promise Delivery: A
Marshalling empirical insights from three empirical studies, this work unveils the heterogeneous nature of front-line employees’ (FLEs) corporate brand construals. Our insights contest corporate Read More »
Author: Achilleas Boukis, Khanyapuss Punjaisri, John M.T. Balmer, Kostas Kaminakis, Avraam Papastathopoulos
Contributor: eb™ Research Team
The Effect Of Goal Progress Salience Cues In Effortful Consumer Domains: An Implicit Theory
Consumers are faced with a plethora of products and services that provide cues to mark progress (called goal progress salience or GPS cues). Several firms endeavor to provide indications of progress Read More »
