Customized Assembly: How Does Effort Influence The Value Of To-be-assembled Products?
Consumers often invest effort by participating in the production of products. Customized product assembly, for example, involves making a series of product composition choices while investing Read More »
Earning Luckiness: The Effect Of Active Loyalty Program Membership On Consumer Predictions Of
Prior research on loyalty programs has examined how structural and motivational features affect consumer behavior within program confines (Bagchi and Li 2011; Dréze and Nunes 2009; Kivetz 2005; Read More »
Doing It Hard Way: Low Personal Control Drives Preference For High-Effort Products
Get stronger, healthier, skinnier, smarter, and cleaner with less work. Such messaging is hard to escape in today’s marketplace. At every turn, a product promises to help us improve in a variety of Read More »
Temporal Decay, Reinstatement, And Debiasing Of Self-Deception
Research on the individual psychology of ethical decision making tends to take a “one-shot” approach by examining the effect of one or more specific variables on one subsequent unethical act, or Read More »
Author: Zoë Chance, Francesca Gino, Michael I. Norton, Dan Ariely
Contributor: eb™ Research Team
Time, Money, And Morality
It seems a day doesn’t go by without some unethical behavior by a politician, movie star, professional athlete, or high-ranking executive splashing the cover of newspapers. Although less Read More »
