What Was I Thinking? Effect Of Construal On Memory Based Choice
Construal Level Theory (CLT) argues that one’s construal level, or the degree to which one represents information concretely vs. abstractly, has a broad influence on attitudes, choice, and related Read More »
Managing Motivation Over Time: How Focusing On The Present Versus Future Influences Goal Pursuit
Many of consumers’ goals persist over long periods of time. Saving for retirement and being healthy, for instance, cannot be achieved in one night. These and other ‘ongoing’ goals (e.g., being Read More »
Intelligence Predicts Choice Of Absolute Versus Positional Income
Positional goods are those whose valuation depends, in part, on the levels held by others. For example, if the productivity of all PhD students doubles, the rising tide of publications would not Read More »
Author: Christopher F. Chabris, Shane Frederick, Bailey Rand, Najiba Keshwani
Contributor: eb™ Research Team
When Choice Closure Reduces Satisfaction: The Moderating Role Of Decision Outcome Valence
Previous research has shown that choice closure, defined as the psychological process by which consumers come to perceive a decision to be final, increases satisfaction with difficult decisions (Gu, Read More »
Unit Asking: A Method To Boost Donations And Beyond
Raising charitable donations requires considerable time and effort. In the U.S., for example, it costs over $50 billion each year to raise roughly $300 billion in individual donations (Greenfield, Read More »
Author: Christopher K. Hsee, Jiao Zhang, Zoe Y. Lu, Fei Xu
Contributor: eb™ Research Team
