Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Self-affirmation theory holds that threats to the self can be reduced by focusing on cherished values unrelated to the content of the threat (Steele, 1988). Because threat often leads to Read More »
Research on self-affirmation theory has repeatedly shown that brief interventions designed to affirm the self-concept can produce lasting benefits on a variety of behavioral outcomes, including Read More »
Loss aversion is the tendency to be more sensitive to losses than comparable gains. Research has converged on the robustness of loss aversion in human psychology (Kahneman and Tversky 1979; Tversky Read More »
Imagine experiencing great service in a cash-only tipping environment, following which you realize you don’t have enough cash to reciprocate the quality of the service. What do you do? Although Read More »
Consumers coordinate their interactions with others – be it salesclerks, supervisors, or spouses – by drawing from a small set of psychological scripts that serve to guide social interactions Read More »