Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

The Multifaceted Role Of Affect In Self-Affirmation Effects

Self-affirmation theory holds that threats to the self can be reduced by focusing on cherished values unrelated to the content of the threat (Steele, 1988). Because threat often leads to Read More »

Date: 2013
Author: William M. P. Klein, Peter R. Harris, Rebecca Ferrer
Contributor: eb™ Research Team
Article

Broadening Perspective, Changing Narratives, And Improving Academic Performance: The Effects Of

Research on self-affirmation theory has repeatedly shown that brief interventions designed to affirm the self-concept can produce lasting benefits on a variety of behavioral outcomes, including Read More »

Date: 2013
Author: David K. Sherman, Kimberly A. Hartson, Kevin R. Binning
Contributor: eb™ Research Team
Article

Going, Going, Gone: Hidden Hormonal Influences On Loss Aversion

Loss aversion is the tendency to be more sensitive to losses than comparable gains. Research has converged on the robustness of loss aversion in human psychology (Kahneman and Tversky 1979; Tversky Read More »

Date: 2013
Author: Ashley Rae, Vladas Griskevicius, Stephanie M. Cantu, Kristina M. Durante
Contributor: eb™ Research Team
Article

To Tip Or Not To Tip: Emotional And Monetary Tradeoffs In Tipping

Imagine experiencing great service in a cash-only tipping environment, following which you realize you don’t have enough cash to reciprocate the quality of the service. What do you do? Although Read More »

Date: 2013
Author: Ayelet Gneezy, Nina Mazar
Contributor: eb™ Research Team
Article

Monetary Cues Alter Interpersonal Harmony Because They Activate An Exchange-Orientation

Consumers coordinate their interactions with others – be it salesclerks, supervisors, or spouses – by drawing from a small set of psychological scripts that serve to guide social interactions Read More »

Date: 2013
Author: Nicole L. Mead, Eugene M. Caruso, Kathleen D. Vohs, Roy F. Baumeister
Contributor: eb™ Research Team
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