Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Is Self-Serving Self-Serving? Who Serves Food Shapes Self-evaluation And Eating Decisions

Eating meals that are served by someone else is commonplace: 50% of all meals are consumed away from the home, and two-thirds of Americans eat out at least every other day (Stewart, Blisard, and Read More »

Date: 2013
Author: Linda Hagen, Aradhna Krishna, Brent McFerran
Contributor: eb™ Research Team
Article

Avoiding Behavioral Resistance To Diet And Exercise Messages

People are exposed to many persuasive health messages that encourage them to become healthy in different ways. For instance, some messages encourage people to eat healthy and diet, and other messages Read More »

Date: 2013
Author: Peggy J. Liu, Gavan J. Fitzsimons
Contributor: eb™ Research Team
Article

“This Isn’t So Bad”: Assimilation, Contrast, And Self Control On Healthiness Perceptions

Assimilation and contrast effects play an important role in the way consumers make judgments (Parducci 1992; Schwarz and Bless 1992b). The order of information, in particular, may have a contextual Read More »

Date: 2013
Author: Kelly Haws, Joseph P. Redden, Scott W. Davis
Contributor: eb™ Research Team
Article

The Consuming City: Economic Stratification And The Glasgow Effect

This presentation will focus on the city of Glasgow (located within the central belt of Scotland) and explore the way its economic development is influenced by ideological, socio-cultural and Read More »

Date: 2013
Author: Kathy Hamilton, Katherine Trebeck
Contributor: eb™ Research Team
Article

Controlling Consumption: The Illusiveness And Pervasiveness Of Gender Stratifications In The

In Uganda, as women become more educated and employed, and as laws are enacted to protect their rights, male economic power might be expected to erode. Ideologies, however, continue to uphold the Read More »

Date: 2013
Author: Laurel Steinfield, Linda Scott
Contributor: eb™ Research Team
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