Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Viewing The Creation And Reproduction Of Racial Stratification Through Consumption: Life Histories

This research documents the racial stratification that occurs in the marketplace of America as consumer culture attains dominance in the mid-twentieth century. The history of consumer culture in the Read More »

Date: 2013
Author: David Crockett
Contributor: eb™ Research Team
Article

Effects Of Geographic And Religious Stratification And Modernity In The Arab Gulf

Stratification in Qatar and UAE occurs both within these nations and between these nations as well as between the countries of origin of its non-citizen residents who make up 80 to 85 percent of Read More »

Date: 2013
Author: Russell Belk, Rana Sobh
Contributor: eb™ Research Team
Article

Imago Animi Sermo Est – Speech Is The Mirror Of The Mind: The Effect Of Vocal Expression On

The marketplace affords consumers different modes by which to express their preference. These include, but are not limited to, pressing a button, noting something on paper, and vocal expressions. New Read More »

Date: 2013
Author: Anne-Kathrin Klesse, Jonathan Levav, Caroline Goukens
Contributor: eb™ Research Team
Article

One Of Each: Variety Seeking To Avoid Choice Difficulty

When consumers are faced with a choice conflict from information overload, they use heuristics and non-compensatory choice processes, such as elimination-by-aspects and conjuctive models, to reduce Read More »

Date: 2013
Author: Joseph K. Goodman, Kathleen D. Vohs
Contributor: eb™ Research Team
Article

On Metacognition And Culture

Metacognitive experiences have an important impact on judgment and decision-making. How difficult information is to process, for example, influences liking (Reber, Winkielman, and Schwarz, 1998), Read More »

Date: 2013
Author: Aner Sela, Jonah Berger
Contributor: eb™ Research Team
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