Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
This research documents the racial stratification that occurs in the marketplace of America as consumer culture attains dominance in the mid-twentieth century. The history of consumer culture in the Read More »
Stratification in Qatar and UAE occurs both within these nations and between these nations as well as between the countries of origin of its non-citizen residents who make up 80 to 85 percent of Read More »
The marketplace affords consumers different modes by which to express their preference. These include, but are not limited to, pressing a button, noting something on paper, and vocal expressions. New Read More »
When consumers are faced with a choice conflict from information overload, they use heuristics and non-compensatory choice processes, such as elimination-by-aspects and conjuctive models, to reduce Read More »
Metacognitive experiences have an important impact on judgment and decision-making. How difficult information is to process, for example, influences liking (Reber, Winkielman, and Schwarz, 1998), Read More »