Hardening My Heart: Persuasion Knowledge And Emotion Regulation
Consumers do not passively process marketing influence attempts, but rather use persuasion schemas to interpret, resist, and reject persuasion (Campbell and Kirmani 2000; Friestad and Wright 1994). Read More »
Empathy-Neglect In Embarrassment-Avoidance: Observations From An Outsider
As consumers, we often forgo opportunities to help ourselves and others in order to avoid embarrassment. Our fear of embarrassment prevents us from admitting we do not know how a product works such Read More »
The Interplay Effect Of Embarrassment And Agentic Communal Orientation On Consumer Behavior
Embarrassment is an experience that nearly everyone is familiar with. It occurs “whenever an individual is felt or have projected incompatible definitions of himself before those present” Read More »
Proud To Belong Or Proudly Different? Contrasting Effects Of Incidental Pride On Conformity
Pride is as an emotional response to success or achievement (Lazarus 1991; MacInnis and Patrick 2006; Mukhopadhyay and Johar 2007), in which the self is attributed as having achieved an important Read More »
Author: Xun (Irene) Huang, Ping Dong, Anirban Mukhopadhyay
Contributor: eb™ Research Team
Naive Or Savvy: How Credible Are Online Reviews For Credence Services?
Online reviews allow consumers to share information about their service experiences with other consumers. Theoretically, sharing this information should reduce market information asymmetries between Read More »
Author: Shannon Lantzy, Katherine Stewart, Rebecca Hamilton
Contributor: eb™ Research Team
