Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Ethical consumption is a phenomena reflected by consumers all across the world. The issue of sustainable development and sustainable living has the idea of sustainable or ethical consumption at its Read More »
Neuroscientists, psychologists, educators, and management scholars propose that the current emphasis on intellect and reason in education and business over values such as love, connectedness, and Read More »
The concept of nostalgia has played an important role in consumer research for the last decades. Its main conceptualization is one of “bitter-sweet” feelings of longing for a past considered as Read More »
Consumer acculturation is commonly understood as a process of physical movement and the resulting adaptation to the cultural environment in one country by persons from another country (Peñaloza Read More »
Migrants, as well as their children, typically live in a ‘hyperethnicized’ world. Institutional pressures coming from the outside— the dominant society as well as the ethnic communities Read More »