Sex Hormones & Economic Decisions: The Effect Of Testosterone On Financial Risk Depends On Social
Does testosterone influence risky decisions in economic and social domains? There has been recent speculation in the media that testosterone drives risky decisions, and that the Great Recession Read More »
Author: Steven J. Stanton, O’Dhaniel Mullette-Gillman, Crystal Reeck, Kevin S. LaBar, Scott A. Huettel, Charlotte Mabe
Contributor: eb™ Research Team
Sex As Power: Attractive Women Link Sexuality And Power For Personal Gain
It is often believed that women and men differ in their approaches for exercising power, in that women in powerful positions seem more likely than men to mentor and coach (Eagly and Read More »
Author: Carlos J. Torelli, Chiraag Mittal, Kathleen D. Vohs
Contributor: eb™ Research Team
Playing The Field: The Effect Of Fertility On Women’s Desire For Variety
While considerable past research has examined variety seeking in consumer choice (e.g., Kahn 1995), the current research is the first to examine whether women’s desire for variety is influenced by Read More »
Conspicuous Consumption, Relationships And Rivals: Women’s Luxury Products As Signals To Other
A designer handbag found on the shelves of stores such as Neiman Marcus, Saks Fifth Avenue, or Nordstrom costs anywhere from several hundred to several thousand dollars. Yet an average American woman Read More »
Somewhere Out There: The Power Of Brands To Act As Virtual Proxies Signifying Safety And
There are about 1,400,000 active military personnel across all branches: 103,000 are “afloat” and 297,000 are installed in foreign countries (US Census 2012, Table 509). All are in a state of Read More »
Author: Hope Jensen Schau, Mary C. Gilly, Mary Wolfinbarger Celsi
Contributor: eb™ Research Team
