Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

EMPOWERING WOMEN IN EAG STATES: A STUDY ON EDUCATION AND ECONOMIC OPPORTUNITIES

The Empowered Action Group (EAG) states in India face significant challenges in empowering women, including limited access to education, healthcare, and economic opportunities. This article examines Read More »

Date: 01/2025
Author: Balwant Singh, Nishu Kumari
Contributor: eb™ Research Team
Article

PRE- EMINENCE OF AGHARIA FOLK CULTURE

Culture is the flavor of life in harmony with life. This is the saving grace for today's man. Like life without water, human existence is impossible without culture. Folk culture is inextricably Read More »

Date: 01/2025
Author: Santosh Kumar Rout, Harihar Pradhan
Contributor: eb™ Research Team
Article

ODISHA'S EPIC "ODIA BHAGAVAT" AND SAINT POET JAGANNATH DAS

The Odia Bhagavat is a sacred text in Odisha, written by the revered saint-poet Jagannath Das in the 15th century. It is a regional adaptation of the Bhagavata Purana, composed in Odia to make Read More »

Date: 01/2025
Author: Manoj Kumar Mohapatra
Contributor: eb™ Research Team
Article

WARRIORS, FARMERS, AND FATHERS: TRIBAL MASCULINITY IN ACHEBE’S THINGS FALL APART

This study examines the construction and transformation of masculinity in Chinua Achebe’s Things Fall Apart through the interconnected roles of warriors, farmers, and fathers. These roles, deeply Read More »

Date: 01/2025
Author: Mohammed Tausif ur Rahman Stuti Sharma
Contributor: eb™ Research Team
Article

LONELINESS IN THE DIGITAL ERA: A CONTEMPORARY READING OF “THE ZOO STORY”

The Digital Age, characterized by ubiquitous technology and interconnectedness, has paradoxically given rise to isolation. Isolation in the digital age is a complex phenomenon. While the digital Read More »

Date: 01/2025
Author: Ilma Ambreen
Contributor: eb™ Research Team
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