Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

DETERMINING OF MACROPLASTIC POLLUTION IN SOUTHEAST BLACK SEA: A CASE STUDY OF MANAHOZ STREAM

Given the possibility of its chemical particle disintegration, monitoring the distribution of macroplastics in water bodies is crucial. Anthropogenic activities that are not supported by sufficient Read More »

Date: 07/01/2024
Author: Koray ÖZŞEKER, Neira Purwanty ISMAIL, Coşkun ERÜZ
Contributor: eb™ Research Team
Article

THE IMPACT OF SOCIALLY CONSCIOUS BEHAVIOR ON PATIENTS’ INTENTION TO INNOVATE: THE MODERATING

Recent research has revealed that patients and their caregivers, as end users of healthcare products and services, are not only drivers of institutional research, but also inventors of a multitude of Read More »

Date: 01/26/2024
Author: Marija Sarafinovska, Stefan Markovic, Mehdi Bagherzadeh
Contributor: eb™ Research Team
Article

EXPLORING AND COPING WITH THE ETHICAL CHALLENGES OF CO-CREATION IN THE PHARMACEUTICAL AND MEDICAL

Enhanced firm-stakeholder interconnectivity has made the environments they operate in more transparent, giving rise to ethical issues that are not always considered. Ethicality should be a concern Read More »

Date: 01/26/2024
Author: Marija Sarafinovska, Stefan Markovic, Richard Gyrd-Jones
Contributor: eb™ Research Team
Article

Patients As Innovators: An Empirical Study Of Patients’ Role In Innovation In The Healthcare

This dissertation investigates two distinct but interrelated phenomena of user innovation and user co-creation in a healthcare context. We explore the role of patients (end users of healthcare Read More »

Date: 01/26/2024
Author: Marija Sarafinovska
Contributor: eb™ Research Team
Article

THE MODERATING ROLE OF GENERATION DIFFERENCES DETERMINANT FACTORS OF SUSTAINABLE APPAREL BEHAVIOR

Consumer awareness of the negative impacts of fast fashion has driven a shift towards sustainable apparel. This study aims to understand the determinants of consumer intention to engage in Read More »

Date: 09/21/2023
Author: Putri Adinda Diandri
Contributor: Alversia Yeshika eb™ Research Team
Join the eb™ Community to Download & Contribute

If you would like enhanced access to the material on this site, including the ability to download documents as well as submit your own, or other interesting articles for inclusion in the eb™ Journal, you need to become a member of the eb™ Community.

Start Here