Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

AN EXAMINATION OF REVERSE LOGISTICS BEST PRACTICES IN THE FAST-MOVING CONSUMER GOODS INDUSTRIES

The Coronavirus pandemic has led to consumers being progressively demanding, with changing needs owing to increased product variety and globalisation, as well as cheaper substitutes for products from Read More »

Date: 07/11/2023
Author: Mpho Sharon Makgedi Makaleng
Contributor: eb™ Research Team
Article

CHANGING CHANGE IN GLOBAL ORGANIZATIONS: A POSITIVIST APPROACH TO IMPROVED BUSINESS OUTCOMES

This article responds to calls for pragmatic context-driven scholarship and administration in regard to the strategic use of successful change management models in the corporate business environment. Read More »

Date: 07/11/2023
Author: Sheri L. Mackey
Contributor: eb™ Research Team
Article

INFLUENCING GENERATION Y CONSUMERS’ PERCEIVED QUALITY OF FASHION BRANDS: A GENDER COMPARISON

With the intense competition in the local and global fashion industry, fashion brands need to clearly understand their target market to remain competitive. Perceived quality plays a vital role in Read More »

Date: 07/11/2023
Author: Heleneze T. Lues
Contributor: eb™ Research Team
Article

PEOPLE, COMPLEX HEALTH ORGANIZATIONS AND THE TRAJECTORY OF THE ADMINISTRATION

The objective of this study was to analyze the importance of complex health organizations and the trajectory of the administration, aiming at rescuing historic moments and the behavior of the people Read More »

Date: 07/11/2023
Author: Teresinha Covas Lisboa, Edmir Kuazaqui
Contributor: eb™ Research Team
Article

THE INFLUENCE OF EASE OF USE, USEFULNESS, AND INFORMATION QUALITY ON CONSUMERS’ SATISFACTION WITH

Social media platforms were initially encouraged as a means for socially interacting with family and friends. However, with the rapid advancements in the commerce environment, social media platforms Read More »

Date: 07/11/2023
Author: Rita Klonaridis
Contributor: eb™ Research Team
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