The Slippery Slope Of Green Consumption: The Nonlinear Effects Of Social Class
As environmental issues grow increasingly acute, more research is needed to understand the impact of individuals’ behaviors on sustainability. Given that green consumption can reflect status Read More »
How Do Consumers React To Anthropomorphized Brand Alliance? Applying Interpersonal Expectations To
Brand alliance refers to the cooperative marketing activities between two or more brands aimed at achieving a common objective, including co-branding, co-marketing, joint branding, and jointing Read More »
Can’t Take The Heat? Randomized Field Experiments In Household Electricity Consumption
In residential electricity consumption, informational interventions such as in-home displays and social-comparisons have been shown to increase the salience of price changes{Jessoe, 2014 #3} (Jessoe Read More »
Author: Jesse Burkhardt, Praveen K. Kopalle, Kenneth Gillingham
Contributor: eb™ Research Team
ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY IN THE AFFECTIVE RESPONSE OF BANCOLOMBIA'S USERS
The objective of the article was to determine whether corporate social responsibility initiatives are related to consumers' love for a financial institution, represented by the Bancolombia brand. A Read More »
Author: María Cristina Otero Gómez, Wilson Giraldo Pérez, Luis Alejandro Gutiérrez Barriga
Contributor: eb™ Research Team
Utilizing Telecollaboration In Foreign Language Learning
In the contemporary globalized world, where diverse cultures are interconnected, language learners now have the opportunity to engage with peers from different regions synchronously or Read More »
