Increasing Consumption Of Larger Product Sizes Through Symbolic Congruity: Size Label Color And
In product packaging, size labels provide semantic information indicating the relative magnitude of a product, and color influences consumer perceptions in both physical and physiological ways (i.e., Read More »
The Impact Of Product Type On Disposal Intentions
Despite early suggestions that product characteristics might play a significant role at the stage of disposition (Jacoby, Berning, and Dietvorst 1977), extant research focused largely on the impact Read More »
Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers To Overconsume
One co-author’s mother cheerily donates her clothing to a local charity and revels in her quarterly yard sales. She reports her deep affinity for the environment and avoidance of waste, akin to the Read More »
Corporate Social Responsibility And Dishonest Consumer Behavior
Increasingly, organizations are proclaiming their values by taking stands on controversial social issues. These actions often take the form of corporate social responsibility (CSR). However, little Read More »
Parallel Practices Of Visual Domination And Subversion
Volunteer tourism is seen as a form of good will tourism (Sin 2009), appealing to those who want to make a difference whilst travelling. Despite growing scrutiny over this utopian framing of Read More »
Author: Veronika Kadomskaia, Angela Gracia B. Cruz, Jan Brace-Govan
Contributor: eb™ Research Team
