When Do People Learn More From Others’ Prosocial Behavior? A Meta-Analysis Of Prosocial Modeling
Prosocial behavior is contagious, such that prior work has shown people (across all ages) rely on social examples –whether and what others contribute – as guides of their own prosocial decisions. Read More »
Author: Haesung Annie Jung, Eunjin Seo, Marlone D. Henderson, Erika Patall, Eunjoo Han
Contributor: eb™ Research Team
Effortful But Valuable: How Perceptions Of Effort Affect Charitable Gift Choice And Valuations Of
There has been a recent trend in charitable giving, in which increasing number of donors are requesting that their donations be used for a specific initiative, instead of being directed to a Read More »
The Mystique Of Masculine And Feminine Choices: How Aversive Feelings Underlie Preferences
Research suggests that consumers seek masculine or feminine choices to reinforce their gender identities (Debevec and Iyer 1986; Grohmann 2009). But, is the entire allure of a masculine or a feminine Read More »
The Best Of Both Worlds: Androgyny In Consumer Choice
The marketplace is awash with masculine or feminine brands and products designed to appeal specifically to men or women (Grohmann 2009; Yan 2016). Are such binary appeals truly effective, or might Read More »
Shared Values, Trust, And Consumers’ Deference To Experts
Consumers develop expertise in some areas (Alba and Hutchinson 1987), but are necessarily ignorant in others and must defer to experts. Deference creates a trust problem because others often have Read More »
Author: Samuel G. B. Johnson, David Tuckett, Max Rodrigues
Contributor: eb™ Research Team
