Effects Of Affective Language On Perceived Helpfulness Of Online Reviews
Online communities that give their members the opportunity to rate and review products and services, like Yelp, Trip Advisor, Epinions, are highly valuable in helping consumers navigate through the Read More »
The Effect Of Identity Conflict On Price Sensitivity
Social identity has been identified as an important driver of consumer decision making (Reed et al. 2012). Although existing literature has extensively examined the effect of single identity on Read More »
Surprise! The Positive Impact Of Uncertainty On The Evaluation Of Experiential Purchases
Most people, most of the time, would prefer to have more information rather than less. Information generally leads to better decisions and hence greater utility (Stigler 1961). When individuals Read More »
Author: Iñigo Gallo, Thomas Gilovich, Lily Jampol, Alberto Rampullo
Contributor: eb™ Research Team
Understanding The Framing Of Recommendations
Consumers receive product recommendations on a daily basis. Whereas prior research mostly focused on how to improve the accuracy of recommendations (e.g., Bodapati, 2008; Swaminathan, 2003), research Read More »
Major Or Minor: When Foreign Language Increases Versus Decreases Cheating
The world is witnessing dishonesty of all magnitudes, from minor shoplifting to astounding financial traps, from embellishing dating profiles to faking identities. Given the prevalence of dishonesty, Read More »
