Predicting Memory-Based Consumer Choices From Recall And Preferences
Consumers often need to make choices when some or all of the information relevant to the decision is not physically present. To deal with this, they need to retrieve the necessary information from Read More »
Promoting Pi Day: Consumer Inferences About Special Day-Themed Promotions
Using marketing promotions to attract customers is so prevalent that it takes something special for a given promotion to stand out (Kalwani and Yim 1992). In the Internet age, firms can ensure that a Read More »
Author: Daniel M. Zane, Kelly L. Haws, Rebecca Walker Reczek
Contributor: eb™ Research Team
Toward Optimal Symbolic Recovery: Comparing “Thank You” And “Sorry” In Addressing Service
Service delay, or unexpected delay after a service has been scheduled (Taylor 1994), is the most common type of service failure (Goodwin and Ross 1992). Unlike product failure that usually requires Read More »
Author: Yanfen You, Xiaojing Yang, Lili Wang, Xiaoyan Deng
Contributor: eb™ Research Team
Charity Begins At Home: How Incremental Theory Enhances Or Reduces Charitable Giving
People’s generosity declines with the self-other distance (Dovidio et al. 1997; Jones and Rachlin 2006). While the negative impact of distance on prosocial outcome is well understood, can the Read More »
Feature A Benefactor Or A Victim? How Charity Appeals With Different Protagonist Foci Affect
Charities often emphasize victims’ plight in their appeals (e.g., an emaciated, hunger-stricken child featured in UNICEF’s ads) and extensive donation research focuses on studying victim appeals. Read More »
