Decisional Conflict Predicts Myopia
Despite the integral role conflict plays in the subjective experience of self-control decisions, most work investigating conflict does not measure it directly. In the present paper, we use Read More »
Is All That Glitters Gold? The Effect Of Product Surface Glossiness On Consumer Judgments
Glossiness describes how much the surface of an object reflects light in a specular (i.e. mirror-like) way (Nicodemus et al. 1977). Notwithstanding the importance of glossiness in product design, Read More »
The Subjective Experience Of Goal Failure: How Choosing The Lesser Evil Eradicates The Negative
Imagine that you’re attending a morning meeting and are offered an assortment of pastries: muffins, donuts, and brownies. While deciding whether to indulge in one of these tempting options you Read More »
The Asymmetry Between Time And Money Compensation Effect When Feeling Scarcity: Time Helps The
We examine two important aspects of scarcity. First, we identify a new scarcity effect on consumers’ advice-taking tendency. Second, we show whether the abundance of one resource alters the Read More »
The Effect Of Future Focus On Self-Control Is Moderated By Self-Efficacy
For consumers, sometimes the future may be very salient, while other times it may not be (Shipp, Edwards and Lambert 2009). Future focus is critical to self-control, as one cannot self-regulate Read More »
