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Consumers’ Journey Into Access-Based Consumption: A Narrative Analysis Approach
Consumers are increasingly shifting from traditional ownership based consumption to relatively novel access-based consumption (hereafter, ABC). Access involves transactions that are market mediated Read More »
Author: Swapnil Saravade, Lorena Garcia-Ramon, Jacob Almaguer, Mohammadali Zolfagharian, Hazel H. Dadanlar
Contributor: eb™ Research Team
The Self-Bolstering Effects Of Repeated Affirmations Over Time
Should you listen again to that song you have been listening to on repeat, or should you listen to different song? We make consumption choices like this on a daily basis without really knowing if Read More »
Pangs From Persuasion: When Recommendations Undermine Consumers’ Social Worth
Research on the Persuasion Knowledge Model (PKM) (Friestad and Wright 1994) has documented many negative responses to persuasion attempts (Isaac and Grayson 2017), including lower attitudes towards Read More »
Author: Suzanne Rath, Laurence Ashworth, Nicole Robitaille
Contributor: eb™ Research Team
A Rational Model To Predict Consumers’ Irrational Behavior
The current research developed a mathematical model that could predict consumers’ price-quality perceptions based on their ability and motivation to process the product information accurately. This Read More »
Bundle Variety And Preference: A Neuromarketing Study Using Event-related Potentials
Bundling has raised many interests for decades (e.g., Hansen & Martin, 1987; Janiszewski & Cunha Jr, 2004), but very few studies have been conducted to systematically examine the relationship between Read More »
