Believing In And Reacting To Rumors: The Role Of Congruity And Nature Of Existing Predisposition
The prevalence of rumors is a common phenomenon in today’s world and spreading rapidly as more and more consumers adapt to the digital world of the internet and social media. Our research Read More »
Preferences For Insight And Effort Differ Across Domains And Audiences
A creative process is “the sequence of thoughts and actions that lead to a novel, adaptive production” (Lubart 2001, 295). Narratives of the creative process can enhance the perceived quality of Read More »
Author: Gaetano “Nino” Miceli, Irene Scopelliti, Maria Antonietta Raimondo
Contributor: eb™ Research Team
Linguistic Antecedents Of Anthropomorphism
In consumer research, humanlike form has been regarded as the prerequisite for anthropomorphism (Hur, Koo, and Hofmann, 2015; Kim, Peng Chen, and Zhang, 2016). Given that activation of knowledge Read More »
“Yes, I Can” Or “No, I Can’t” – Effect Of Extraneous Affirmation- And Negation-Evoking
In the real world, consumers often draw up a shopping list by recalling brand names. Lynch Jr and Srull (1982) classified such choice options as “memory-based”. If consumers cannot recall a Read More »
Cultivating A Network Of Trust: Exploring The Trust Building Agency Of Objects In Home Sharing
With trust so central to the function and success of home sharing, this research proposes that trust is best established through interplay of trust entities. However, apart from literature detailing Read More »
