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The Impact Of Ethical Concerns On Fashion Consumerism: Case-based Evidence
The fashion industry represents the meeting point of millions of people across the world, and is one of the leading industries that epitomizes the new globalized world of the 21st century (Hilary Read More »
The Rise And Stall Of A Fair Trade Pioneer: The Cafe´direct Story
This is a case study investigating the growth of fair trade pioneer, Cafédirect. We explore the growth of the company and develop strategic insights on how Cafédirect has attained its prominent Read More »
Author: Iain Andrew Davies, Robert Doherty, Simon Knox
Contributor: eb™ Research Team
Assessing The Effects Of Socially Responsible Strategic Partnerships On Building Brand Equity Of
Research background: At present, it is critical to raise awareness on how global trends of doing business within the framework of sustainable development affect the success of each business unit, Read More »
Author: Valeriia Shcherbak
Contributor: Lyudmila Ganushchak–Efimenko, Olena Nifatova eb™ Research Team
DO YOU BOTHER WITH THE SOCIAL IMAGE OF A TEA BRAND WHILE LOADING YOUR TROLLEY?
The consumer based empirical study was aimed to evaluate the proposition that Corporate Social Responsibility (CSR) initiatives, if implemented appropriately, may bolster the brand equity of tea Read More »
Corporate Social Responsibility: Playing To Win, Or Playing Not To Lose? Doing Good By Increasing
Incorporating corporate social responsibility (CSR) in the positioning of corporate brands has become widespread. However, CSR initiatives may be suboptimal in their long-term effects if they only Read More »
Author: Johan van Rekom
Contributor: Guido Berens, Mignon van Halderen eb™ Research Team
