Does One Step Forward Seem Larger Than One Step Back? Evidence Of A Progress Illusion In Goal
While many theories emphasize goal monitoring as a critical step in successfully pursuing goals like saving money or losing weight, surprisingly little research investigates whether consumers Read More »
Shopping Situations Elicit Arousal In Excessive Shoppers
The present study is the first that contrasts the effect of buying impulsiveness on arousal in non-shopping and shopping contexts. In a laboratory experiment we measured pupil dilation while Read More »
Author: Benjamin Serfas, Oliver Büttner, Arnd Florack
Contributor: eb™ Research Team
Turning Shopping Habits Of Young Consumers Into Green
Consumers have strong shopping habits, and although being aware of sustainable issues, they hardly do green shopping. Therefore, a challenging question is: how to break the old shopping habits and Read More »
Author: Svetlana Bialkova, Joris Van Hoof, Sanne Van ‘T Erve, Ad Pruijn
Contributor: eb™ Research Team
Paradoxes Of Sustainable Food And Consumer Coping Strategies
This study aims to approach consumers’ behaviours towards the paradoxes of Sustainable food. A qualitative research was carried out with non engaged individuals in france and Italy and, in a second Read More »
Eco-Consciousness Of Celebrities: A Theoretical Exploration Into How Celebrities Affect Sustainable
Celebrities have become spokespeople for the environment. They have raised people’s interest and awareness of sustainability. However, this has also depoliticised and individualised sustainability. Read More »
