Business Ethics, Corporate Social Responsibility, And Brand Attitudes: An Exploratory Study
It is important to understand the relative importance of business ethics and social responsibility in determining brand attitudes. However, there has been a failure in prior research to differentiate Read More »
A Holistic Framework Of Corporate Website Favourability
This paper extends the current knowledge of corporate website favourability (CWF) bydeveloping a comprehensive conceptual model of its influence on corporate image, corporatereputation, loyalty and Read More »
Author: Pantea Foroudi, Elena Ageeva, TC Melewar, Bang Nguyen, Charles Dennis
Contributor: eb™ Research Team
An Ethical Perspective On Necro-Advertising: The Moderating Effect Of Brand Equity
Necro-advertising refers to the use of deceased celebrities in advertising. This practice offers unique advantages to brands that seek to benefit from positive associations with timeless celebrities Read More »
Monsters Look Different In The Light: Generation Z And Fourth Wave Feminism: An Ethnodrama
This poststructural feminist study troubled historical feminist erasure and non-linear history in language and human perceptions to frame the analysis of fourth wave feminism through the lens of Read More »
AN EVALUATION ON CREATING SUSTAINABILITY AWARENESS THROUGH SPONSORSHIP ADVERTISEMENTS FROM A
The corporations, as of brands, strive to fulfill their responsibilities in the eyes of their stakeholders via various means and act to strengthen their images and improve their reputations. Read More »
