Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Natural Visions | Photography And Ecological Knowledge 1895-1939

This thesis is about ecology as visual science, and the role of photography in establishing and promoting ecology in Britain, as a new kind of knowledge and as a new scientific discipline, between Read More »

Date: Sep 2016
Author: Damian Hughes
Contributor: eb™ Research Team
Article

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND LOYALTY: EVIDENCE FROM GHANA

Background: Corporate social responsibility has continuously achieved recognition as an active and well-organized marketing strategy in the recent years, but gaps still exist on its understanding and Read More »

Date: 09/25/2023
Author: Shaibu Salifu, Yvonne K. Saini, Bhekinkosi Moyo
Contributor: eb™ Research Team
Article

The Effect Of Performative And Social Legitimation On Brand Equity: A Customer – Based Approach

Customer brand support is intensively used among marketers and marketing academics. It designs the support that the consumer markets give to the brand building thus or enhancing brand equity Read More »

Date: 01/30/2012
Author: Anna Zarkada, Ilias Kapareliotis
Contributor: eb™ Research Team
Article

Consumers’ Perception On Organisational Corporate Social Responsibility Practices And Its

This paper aims at investigating consumers’ perception on the Corporate Social Responsibility (CSR) practices of the telecommunication service companies in Malaysia, and its antecedent to consumer Read More »

Date: 11/05/2017
Author: Chee Yoong Liew, Bee Lian Song
Contributor: eb™ Research Team
Article

Beyond Beneficiaries

Carbon markets can play a critical role in scaling transformational climate benefits and positive social change – if done well. Without proper safeguards, carbon projects run the risk of harming Read More »

Date: 2023
Author: Kelley Hamrick, Kim Myers, Alice Soewito
Contributor: eb™ Research Team
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