Mitigating Effect Of Providing Specific Information On Consumers’ Negative Reactions To
Cause-related marketing (CRM) has received attention from companies around the world in recent years. Companies in Japan use CRM, but they are struggling with it because Japanese consumers have Read More »
Corporate Fashion Museums Communication Strategies: The Case Of The Louis Vuitton Maison De Famille
The case of the Louis Vuitton ‘maison de famille’ in Asnières-surSeine allows investigation of communications strategies implemented by Corporate Fashion Museums. It is argued these museum types Read More »
When Shoe Heritage Is On Display A Digital Fashion Communication Approach
This paper contributes to the field of digital culture and fashion communication by presenting a comprehensive overview of publicly available shoe museums and collections worldwide, which have an Read More »
Rethinking Fashion Storytelling Through Digital Archives And Immersive Museum Experiences
The Italian fashion system is represented by a wide and valuable heritage that needs to be properly preserved and experienced by everybody, from fashion students to scholars, artisans and designers, Read More »
Author: Romana Andò, Samuele Briatore, Gianni Denaro
Contributor: eb™ Research Team
Towards A More Elaborate Understanding Of The Fashion Photoshoot – An Aesthetic Production With
While agendas of diversity and inclusion seem to flourish and thrive in many instances, we still often experience a gap between agendas and practice. Such is also the case in fashion marketing. We Read More »
