How Do Luxury Brands Utilize NFTs To Enhance Their Brand Image?
Non-fungible tokens (NFTs) have witnessed unprecedented dynamism over the recent years with only few luxury brands experimenting with the technology albeit the very personal characteristics of NFT Read More »
Author: Giulia Ferrini, Sebastian Huber, Verena Batt
Contributor: eb™ Research Team
Communicating Digitalised Supply Chain Transparency: Towards A Guide For Fashion SMEs
The digitalisation of fashion supply chain transparency has gained increased attention in recent years. Technology solutions that have arisen based on advanced technologies and Web3 include smart Read More »
A Conceptual Model Of Dress Embodiment And Technological Mediation In Digital Fashion
Dress is an embodied, physical experience which the touch-deprived sensory affordances of today’s screen technologies can only simulate. However, advances in haptic and virtual technologies suggest Read More »
Extended Reality (XR) In The Digital Fashion Landscape
The fashion industry is progressively investing in technology, and the benefits of Extended Reality (XR) are not going unnoticed. Despite widespread interest in the topic, the literature is limited Read More »
Metaverse And Its Communication. The Future Is Here. True Or False?
This text analyses the metaverse: its definitions and concepts, its meaning and impact; digital art, fashion and their communication; its performance issues, its failures, and criticism. It compares Read More »
