Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Catastrophes occur in many parts of the world. Catastrophes can cause serious damage to individuals, the environment, and the economy. With the gradual increase in catastrophes, great economic losses Read More »
Narratives are indispensable elements for a society to define itself and to perceive itself among world families when a “self” is created and in its historical development. Narrative is a Read More »
The Hofstede Cultural Dimensions is a model developed by Geert Hofstede, a Dutch psychologist working in human resources at IBM in the 1970s. It is used to measure cultural differences between Read More »
With the globalization that emerged after the Industrial Revolution, countries took steps towards growth. As a result of the steps taken, some imbalances have emerged between the understanding of Read More »
One of the most important issues of marketing in the internet environment is pricing. Pricing is a very important factor for consumers and businesses. Holiday booking sites have to price the goods or Read More »