Controllable Antecedents To Boosting Word-of-Mouth On Social Media: Empirical Evidence From Twitter
This paper examines the burst of word-of-mouth on social media(i.e., ewoM), focusing on the marketing stimuli that are controllable by marketers. Through analysis of textbased user-generated contents Read More »
An Investigation Of How Managers’ Mental Models Of Business-Consumer Interaction Influence The
The paper empirically illustrates how mental models influence how managers implement social media in their businesses. we posit that managers’ use of social media is constrained by four mental Read More »
Author: Pernille Rydén, Torsten Ringberg, Ricky Wilke
Contributor: eb™ Research Team
Fear Of Missing Out: Is Voyeurism Driving Teen Consumption Of Social Media?
This paper examines the role of voyeurism in motivating teen use of social network sites (SNS). our aim was to understand the purpose, benefits and importance of teen social monitoring activities in Read More »
The Impact Of Traditional Media On Social Media In The Financial Services Industry
In many studies the impact of social media on various brand, customer and financial performance metrics has been shown. The research question what drives social media chatter and whether a company Read More »
How To Speak Up Without Starting A Showdown
Misinformation is always problematic, but when it appears alongside pet photos and family updates on social media, it can be especially frustrating. It’s one thing if a stranger spreads falsehoods Read More »
