Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Place Branding And Sustainable Development: A Scoping Review

Place branding is a multidisciplinary field of research and practice that plays an important role in sustainable development by stimulating economic growth, social prosperity and environmental Read More »

Date: 05/21/2024
Author: Elisenda Aguilera-Cora, José Fernández-Cavia, Lluís Codina
Contributor: eb™ Research Team
Article

Ethics In The Age Of AI

Ethics in the Age of AI outlines how Americans feel about artificial intelligence (AI) from an ethical standpoint. The study found they have concerns about the technology’s impact on the human Read More »

Date: 11/07/2023
Author: Joel Dibble, Thor Wasbotten
Contributor: eb™ Research Team
Article

Culture & Conduct Risk

A definitive guide to Understanding, managing and monitoring culture risk, conduct risk and risk culture. There are four generally accepted root causes of all risk. These are People, Processes, Read More »

Date: 09/2025
Author: David Tattam
Contributor: eb™ Research Team
Article

A Brief History Of Consumer Activism

A brief history of consumer activism. Consumption and consumerism are tricky words in the English language. They are replete with positive and negative attributes, implying on the one hand that Read More »

Date: 01/2025
Author: Yiannis Gabriel, Tim Lang
Contributor: eb™ Research Team
Article

The Impact Of The ‘100% Natural Origin’ Claim On Consumers’ Perception Of Fragrances

Can consumer knowledge that a scent is 100% composed of natural ingredients influence sensory perception of the fragrance? In the present study, 112 participants were asked to test and evaluate a Read More »

Date: 06/03/2014
Author: Vanessa Apaolaza, Patrick Hartmann, Cristina López, Jose M. Barrutia, Carmen Echebarria
Contributor: eb™ Research Team
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