Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

BRANDING FAMILY BUSINESSES IN THE TOURISM SECTOR

Motivation and background: We are in front of a society where there is a hard competition between companies to get a higher market share. It is a race against time through different sorts of Read More »

Date: 2011
Author: Pilar Presas, Jaume Guia, Maria Dolors Muñoz
Contributor: eb™ Research Team
Article

CROSS-CULTURAL TOURIST BEHAVIOR IN CULTURAL EVENT TOURISM

Purpose – The aim of this study was focussed on an investigation of the tourist behavior who make a cultural journey for the purpose of attending an event, both at the stage of taking decisions Read More »

Date: 2011
Author: Ana R. Pertejo, Ana M. González Fernández , Carmen Rodríguez Santos
Contributor: eb™ Research Team
Article

MARKETING AND COMMUNICATIONS IN ITALIAN UNIVERSITY HOSPITAL: THE CASE OF PIEDMONT REGION

Italian university hospitals are a kind of “teaching hospital” that are covered by specific agreements between health institutions and universities, contained in Legislative Decree no. 571/1999 Read More »

Date: 2011
Author: Diana Anna Passarani
Contributor: eb™ Research Team
Article

IMPACT OF TORISUM IN OMAN ECONOMY

Oman economy is one of the fast growing economies in the world. The contribution of the tourism sector in the economy is also note worthy. So the government must give more focus on the promotion for Read More »

Date: 2011
Author: Sandeep Ojha
Contributor: eb™ Research Team
Article

EMERGING ISSUES IN HUMAN RESOURCE ACCOUNTING: A CASE STUDY OF INFOSYS TECHNOLOGIES LIMITED

Now the day’s businesses have reached at its developed stage. In any type of business two types of resources are used; active resources and inactive resources. A business cannot be operated unless Read More »

Date: 2011
Author: Sandeep Ojha
Contributor: eb™ Research Team
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