Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

The Effects Of Competitor Orientation On Employees’ And Market Performance

This research decomposes the notion of market orientation into its three components and empirically examines the frontline employees’ and market performance of a competitor-orientated strategy in Read More »

Date: 06/03/2014
Author: Anastasios Siampos
Contributor: eb™ Research Team
Article

Conflict Management Styles And NSD Project Performance Under Different Types Of Conflict

This study adopts a multilevel research approach drawing from both NSD project managers and participants in order to investigate how project manager’s selection of conflict-handling styles affects Read More »

Date: 06/03/2014
Author: Achilleas Boukis
Contributor: eb™ Research Team
Article

“Walk The Talk!” Building Corporate Sustainable Brand Strength Through A Sustainable Supply

Accusations made against green-washing within the corporate branding context have steadily increased. Few studies have investigated the integration of social and environmental aspects in the Read More »

Date: 06/03/2014
Author: Joachim Zentes, Darlene Farina Whitaker, Victoria Lonnes
Contributor: eb™ Research Team
Article

Commitment To Sustainability In Small And Medium-Sized Enterprises: The Influence Of Market And

During the last few decades, ecosystem degradation has grown to become a major topic among several actors in society. While larger companies are generally incorporating environmental practices to Read More »

Date: 06/03/2014
Author: Johan Jansson, Jonas Nilsson, Frida Modig, Gabriella Hed Vall
Contributor: eb™ Research Team
Article

Understanding The Motives For The Adoption Of Sustainable Practices: The Role Of Expected Rewards,

The purpose of this study is to examine firms’ motives underlying the adoption of sustainable practices. In particular, we focus on expected economic, social, and personal rewards. In addition, we Read More »

Date: 06/03/2014
Author: Dianne Hofenk, Andrés Trujillo-Barrera, Joost Pennings
Contributor: eb™ Research Team
Join the eb™ Community to Download & Contribute

If you would like enhanced access to the material on this site, including the ability to download documents as well as submit your own, or other interesting articles for inclusion in the eb™ Journal, you need to become a member of the eb™ Community.

Start Here