Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

GREEK BANKS’ ENTRY INTO THE CENTRAL AND SOUTH EASTERN EUROPE

The last two decades banks all over the world have started to expand their activities into the challenging markets of the developing countries. The transitions countries, specifically, present, Read More »

Date: 2011
Author: Christianna Chimonaki, Eleni Kesidou
Contributor: eb™ Research Team
Article

RESTORE TUNISIAN TOURISM POST REVOLUTION

Purpose – The actual research study aims to identify the negative impact of the Tunisian revolution on tourism to the country and the strategies implemented to overcome the crisis. Read More »

Date: 2011
Author: Samiha Chemli
Contributor: eb™ Research Team
Article

CSR AND PERFORMANCE IN SPANISH SMES: EXPLORING THE CAUSAL EFFECTS

Motivation and background: The present paper explores the relationship between CSR uptake and performance in SMEs. It builds on and extends the goals and activities carried out in the Responsible Med Read More »

Date: 2011
Author: Francisco José , Callado, Pilar Marquès, Natalia Utrero
Contributor: eb™ Research Team
Article

MANAGING INTERCULTURAL RESEARCH PROJECTS: THE INTERWEAVING OF LANGUAGE, CONTENT, AND METHODOLOGY

The conduct of intercultural, multi-lingual large-scale research projects (e.g. EU grants) puts particular demands on their process management and decision-making. Despite the big variety of project Read More »

Date: 2011
Author: Renate Buber, Katharina Chudzikowski
Contributor: eb™ Research Team
Article

TRUST, THE LUBRICANT FOR INTERCULTURAL KNOWLEDGE TRANSFER AND KNOWLEDGE SHARING

The incalculable value of knowledge is identified by many companies and, therefore, treasured and protected by them to a great extent. This knowledge protection attitude often represents a Read More »

Date: 2011
Author: Dolores Bengoa
Contributor: eb™ Research Team
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