Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

A COMPARATIVE INQUIRY INTO CSR PERCEPTIONS AND PRACTICES OF OWNER-MANAGERS AND PROFESSIONAL

This research contributes to the literature regarding the similarities and differences of professional managers and owner managers in terms of their corporate social responsibility (CSR) perception Read More »

Date: 2011
Author: Sibel Yamak, Ali Egur, Mine Karatas-Ozkan
Contributor: eb™ Research Team
Article

IDENTIFYING FUTURE RESEARCH OPPORTUNITIES IN ONLINE CONSUMER REVIEWS: THE CASE OF TRAVEL REVIEW

The aim of this article is to identify future research opportunities in online consumer reviews, especially for travel review websites such as TripAdvisor.com. The literature review covers the Read More »

Date: 2011
Author: Lisa Marie Whitehead
Contributor: eb™ Research Team
Article

MERGERS AND ACQUISITIONS PROCESS: THE USE OF CORPORATE CULTURE ANALYSIS

The purpose of this paper is to advance cross-cultural management during mergers and acquisitions (M&A) an issue that remains poorly understood despite a large body of literature accumulated over Read More »

Date: 2011
Author: Yaakov Weber, Shlomo Yedidia Tarba
Contributor: eb™ Research Team
Article

MERGERS AND ACQUISITIONS PERFORMANCE PARADOX: THE MEDIATING ROLE OF INTEGRATION APPROACH

Based on theory and case studies, the merger literature suggests that implementation of integration approaches is important for effective post-merger integration. This hypothesis is tested with a Read More »

Date: 2011
Author: Yaakov Weber, Shlomo Yedidia Tarba, Ziva Rozen Bachar
Contributor: eb™ Research Team
Article

CENTRAL AMERICA MAQUILADORAS AND THEIR IMPACT ON ECONOMIC GROWTH AND EMPLOYMENT

The objective of this paper is to analyze the different perspectives of the roles played by the maquiladora in Central America as a lever of economic growth and social development in the region. Read More »

Date: 2011
Author: José Vargas-Hernández
Contributor: eb™ Research Team
Join the eb™ Community to Download & Contribute

If you would like enhanced access to the material on this site, including the ability to download documents as well as submit your own, or other interesting articles for inclusion in the eb™ Journal, you need to become a member of the eb™ Community.

Start Here