HOW TO ENHANCE VALUE? A COMPARATIVE APPROACH BETWEEN MARKETING AND FINANCE
What people do with brands has always been considered a source of value for them. Nonetheless, during the last decade, this phenomenon has been accelerated by the rising power of consumer Read More »
COOPERATIVES AND GOVERNANCE: FORWARD-LOOKING OR STUCK IN THE PAST?
Compared to equity-based companies, the challenge posed by partnerships resides in the nature of the undertakings given by their partners and owners, which may be backed by all their personal wealth. Read More »
SOCIAL MEDIA: MARKETING PUBLIC RELATION’S NEW BEST FRIEND
The organizational long term success of promotional campaigns and the integration of marketing communications are affected by the effective use of information communication technologies, including Read More »
GREEN ECONOMY: THE CASE OF SUSTAINABLE BUILDING CLUSTER IN GREECE
The aim of the present original for the Greek standards research, was to reach the necessary conclusions in order to detect the critical mass of the professionals who really wish, either to get Read More »
Author: Ioannis Papadopoulos, Marios Trigkas, George Ntalos, Premeniotou Eleni
Contributor: eb™ Research Team
NEGOTIATIONS BETWEEN GERMANY AND LATIN AMERICA: A CROSS CULTURAL CUALITATIVE STUDY
This is a summary of research about the inter-cultural negotiation processes followed in Germany and Latin America, highlighting similarities and differences. Results are based on research carried Read More »
