SOCIAL MEDIA MARKETING AS AN ENTREPRENEURIAL LEARNING PROCESS
The purpose for this paper is to explore social media marketing from the perspective of entrepreneurial learning. The theoretical basis consists of contributions from the fields of organisational Read More »
ORGANISATIONAL LEARNING AND SERVICE QUALITY FOR HEALTH AND FITNESS ENTREPRENEURS
This paper presents a study of learning, entrepreneurship and service quality in the health and fitness sector. The purpose is to outline the theoretical framework and to propose a methodological Read More »
Author: Yvonne Lagrosen, Kerstin Grundén, Linda Lind, Stefan Lagrosen
Contributor: eb™ Research Team
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A COMPARATIVE EVALUATION OF CUSTOMER PERCEPTION AND SATISFACTION OF M-BANKING & I-BANKING
Information technology is an imperative for organizations to remain competitive and grow in the present environment. Electronic banking is the latest delivery channel for banking services. The Read More »
STRUCTURAL CORRELATES OF ENVIRONMENTAL BEHAVIOUR: THE CASE OF BIO-FUELS
The study explores the interrelationships between environmental concern knowledge, beliefs about and behavioral intention for bio-fuels. Data was collected from 1,695 respondents. Hypotheses were Read More »
CSR CONTRIBUTION AND COMPETITIVENESS: THE CYPRIOT EXPERIENCE
Corporate Social Responsibility has been a term used for the last decade and has been asserted that by contributing to CSR a firm becomes competitive. Whilst it has been argued that CSR contribution Read More »
