INNOVATIONS IN PUBLIC SECTOR: THE BRUNEI CASE
The paper seeks to provide an overview of the service modernization introduced in Brunei’s public sector and discusses its overall aims, benefits and challenges. The paper has adopted descriptive Read More »
CORPORATE SOCIAL RESPONSIBILITY (CSR) IN SPORTS: ANTECEDENTS AND CONSEQUENCES
The purpose of this research is to identify the types of CSR initiatives employed by sports organisations; their antecedents, and their consequences for the company and society. This study is Read More »
Author: Pinelopi Athanasopoulou, John Douvis, Vaios Kyriakis
Contributor: eb™ Research Team
CONSUMER BEHAVIOUR IN THE ARENA: A CLASSIFICATION OF FOOTBALL FANS
The purpose of this research is to analyze consumer behaviour in the arena and identify the different segments of football fans. A survey was done based on a structured questionnaire that was Read More »
Author: Pinelopi Athanasopoulou, Gioula Zafeiropoulou, George J Siomkos, Ioannis Assiouras, John Douvis
Contributor: eb™ Research Team
THE INVOLVEMENT PROCESS THROUGH SOCIAL MEDIA IN 2010 UK ELECTIONS: IS IT A REAL FACEBOOK BASED
As far as the use of the Internet for election campaigns is concerned, the most interesting experiences seem to draw an evolution from the traditional party organization to a more innovative digital Read More »
CONSIDERATIONS OF THE INTERACTIVE DIGITAL TELEVISION AS ADVERTISING MEDIA
In a context of technological convergence between the television and Internet, the users can access to a multitude of audiovisual contents in the television sets or searching on line. The present Read More »
Author: Francisco-Javier Arroyo-Cañada, Jaime Gil-Lafuente
Contributor: eb™ Research Team
