Personal Inquiry And Social Recommendation: Online Word-of-Mouth Generation For Service Retailers
In this study we investigate how product (service) features and terms of transaction affect two very different word-of-mouth (WOM) activities: personal inquiry and social plugin clicks (SPC). Read More »
Author: Jikyung (Jeanne) Kim, Jeonghye Choi, Kyung Min Park
Contributor: eb™ Research Team
I Hated The Service I Found On Groupon: Should I Hate Groupon Too? Whether Consumer Likes And
Social Media provides consumers with easy tools to express love or hate for brands, including online deal sites (e.g. Groupon). Tracking, understanding and reacting to such social media sentiment Read More »
Brands And The Virtual Self: Network Effects On Self-Congruent Facebook ‘likes’, And Brand
Consumers’ use of brands has been widely studied in offline contexts. However, its examination in online social networks, such as Facebook, is more recent. This study investigates whether network Read More »
Author: Elaine Wallace, Isabel Buil Carrasco, Leslie De Chernatony
Contributor: eb™ Research Team
Can Online Anti-Brand Communities Devalue Sponsorship Engagements? Findings From A Mixed Methods
The internet has given rise to anti-brand communities which are forming around common aversions toward brands. We illuminate this phenomenon in the context of social networking sites and consider Read More »
Author: Bastian Popp, Claas Christian Germelmann, Herbert Woratschek
Contributor: eb™ Research Team
The Ant And The Grasshopper: Understanding Personal Saving Orientation
Asset building and wealth creation lead to sound financial health. At the heart of this process is the role of saving. If we can understand factors resulting in good saving behaviors, we can develop Read More »
Author: Nancy Wong, Leona Tam, Sunyee Yoon, Utpal Dholakia
Contributor: eb™ Research Team
