How Online Stores Confuse Shoppers: Conceptual Framework And Empirical Investigation
The current research theoretically develops and empirically tests a framework of the antecedents and consequences of electronic Retail Shopper Confusion. Study one uses a projective technique to Read More »
True Or False Customer Engagement Behaviour: What Can We Learn From Customers’ Touch Point
Customers’ engagement behaviours are considered an important source of value to the company. So far, the discussion has mainly been conceptual and focused on the company’s perspective. By Read More »
How Trust Affects The Use Of Information Obtained Through Intra- And Extraorganizational
We have limited knowledge on the potential pattern similarities/ differences of trust’s role that may exist in information use obtained through intra- and extra-organizational relationships. This Read More »
Effect Of Co-production Process And Outcome On Customer Evaluative Judgments
Co-production has increased substantially over the years. Nonetheless, how co-production influences customer evaluations remains vague. As co-production entails customers’ active participation in Read More »
Author: Sandra Streukens, Sara Leroi-Werelds, Anne Merken
Contributor: eb™ Research Team
Conversion Backlash? Decision Support And Hasty Action In Consumer Product Search
Recent studies have shown that product recommendations substantially change the consumer decision process, regardless of the quality of recommendations. Specifically, consumers inspect less Read More »
