Brand Ethical Personality Model In Iran's Consumer Products Market
Introduction: What is referred to as a trade name is something far more than a name. Some psychological research on ethics suggests that information about specific ethical characteristics of brands Read More »
Author: Mahmoud Mohammadian, Seyyed Ali Akbar Afjei, Maghsoud Amiri, Mehrzad Kari
Contributor: eb™ Research Team
Determinants Of Customer Satisfaction: The Moderating Role Of Switching Cost Towards Customer
Loyal customers are committed to repeat patronage, making business referrals, and providing publicity for the business. However, rising customer expectations and price consciousness, advancement of Read More »
Author: Muhammad Amin Hasan, Muhammad Sufyan Ramish, Syed Farrukh Bukhari, Asif Iqbal
Contributor: eb™ Research Team
Comparing The Effects Of Consumers' Perceptions Of Companies' Corporate Social Responsibility
This work proposes a framework that attempts to explain the connection between the dimensions of consumer perceived corporate social responsibility (social, environmental, economic), firm Read More »
Author: Jorge Vera-Martnez, Alejandro Alvarado-Herrera, Rafael Curras-Perez
Contributor: eb™ Research Team
Ethical Orientation And Brand Forgiveness In The Context Of Perceived Brand Transgressions
This dissertation was written as part of the MSc in Strategic Product Design at the International Hellenic University. This research addresses the post transgression behavior of consumers on the Read More »
PENGARUH KETIDAKSEIMBANGAN DAN KOMPLEKSITAS INFORMASI LAPORAN KEBERLANJUTAN TERHADAP NIAT PERILAKU
This study aims to investigate the effect of information imbalance and information complexity on intentions to engage in pro-environmental behavior. This research employed a 2 2 factorial Read More »
