Consumer Participation In Co-creation: An Enlightening Model Of Causes And Effects Based On Ethical
In the current highly interconnected modern world, the role of consumers has changed substantially due to their active collaboration with companies in product and process innovation. Specifically, Read More »
Author: Ricardo Martínez-Cañas, Juan J. Blázquez-Resino, Jorge Linuesa-Langreo, Pablo Ruiz-Palomino
Contributor: eb™ Research Team
In Pursuit Of Socially-minded Data-intensive Innovation In Banking: A Focus Group Study Of Public
While the field of data ethics is increasingly engaging with the complex socio-technical nature of data practices and their impacts, in the private sector, data ethics continues to be pursued largely Read More »
Author: Mhairi Aitken, Karen Elliott, Aad van Moorsel , Kovila P.L. Coopamootoo, Dave Horsfall, Magdalene Ng
Contributor: eb™ Research Team
Three-Pillar Sustainability And Brand Image: A Qualitative Investigation In Thailand's Household
Many companies nowadays implement sustainable practices internally, and build brand images that communicate sustainability. However, there are different degrees of sustainability. This study examines Read More »
CRIAÇÃO E DESENVOLVIMENTO DE UMA MARCA DE MODA COM PROPÓSITO Creation And Development Of A
Fashion is often seen as something futile, aimed at frivolous and wealthy people. However, more and more, fashion takes paths that lead to conscious consumption, to social responsibility and, above Read More »
Author: MILENA FERNANDES ALLGAYER
Contributor: ELIZETE DE AZEVEDO KREUTZ eb™ Research Team
The Role Of Brand Authenticity In The Development Of Brand Trust In South Africa
Brand trust has been in decline for a number of years (Eggers, O’Dwyer, Kraus, Vallaster, & Güldenberg, 2013; Gerzema, 2009; Gilmore & Pine, 2007; Schallehn, Burmann, & Riley, 2014). Read More »
