Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Objectives: The purpose of this study was to verify the influences of Ethical Perception in the loyalty of consumers was developed this study. Methodology: Focus groups were conducted to explore the Read More »
Social media has created new ways to engage in social interaction. Notwithstanding its positive impact, researchers have warned that excessive social media use undermines personal well-being. Apart Read More »
Despite the importance of brands in mediating corporate social responsibility, there has been relatively little research on how responsible brands are developed from the internal perspective of the Read More »
The disastrous impacts of the fashion industry on the natural environment and society have come to light in recent years. As a result, some consumers expressly seek out fashion produced with Read More »
This study aims to investigate the effect of corporate social responsibility on affective commitment to the employer brand and the mediating roles of organizational based self-esteem and ethical Read More »