Capitalism Leading To Unhealthy Food Consumption
How fast-food and beverage companies, which are driven by capitalism, adopt the ethical product, price, promotion, and place strategies to influence consumers’ perceived value and purchase Read More »
Sustainable Entrepreneurship: A Literature Review
These days, issues such as environmental degradation, the wealth gap, and unequal access to opportunities and resources are increasing. These concerns have increased the need for sustainable Read More »
Author: Albérico Travassos Rosário
Contributor: Ricardo Jorge Raimundos, Sandra P. Cruz eb™ Research Team
South African Wine Farm Worker Heritage Stories And The Potential For Ethical Value Generation:
The pilot study focuses on the potential for South African wine farmworkers to take on a more active role as co-creators of winery brand value, and for wine farmworkers heritage stories to generate Read More »
Corporate Branding: A Bibliographic Review
The success of a company is not only based on the quality of its products but also on the way its brand is remembered in the market, and this process is known as corporate branding. This type of Read More »
Author: Sebastián Buitrago, Pedro Luis Duque, Sebastián Robledo
Contributor: eb™ Research Team
The Partial Role Of SERVQUAL Dimensions In The Brand Positioning Of Persepolis And Esteghlal
According to the importance of brand positioning in the sustainable development of sport brands, the aim of the current study was to study the partial role of SERVQUAL dimensions on the brand Read More »
Author: Sajjad Miri, Akbar Jaberi, Kourosh Ghahreman Tabrizi
Contributor: eb™ Research Team
