Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Lack of adherence to ethics and principles appears to have been one of the main causes of corporate financial distress around the world. A lot of unethical practices have contributed to revenue Read More »
A successful brand is one of the most valuable resources a company has. Should the brand become powerful, it is supposed to reflect rational and emotional expectations of consumers, which, however, Read More »
Socialisation through online social media has changed the pattern in which customers behave. Few studies have examined the implication of social network website in online retailing context by Read More »
This paper mainly aims to explore the potential methods for recovering from the financial crisis, and the potential strategic actions to enhance a firm’s financial performance based on perspectives Read More »
This paper argues that producers in developing economies aiming to get a better deal may choose upgrading strategies that are highly influenced at the local level by relative positions of power in Read More »