Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
This study is aimed to reveal the internet banking/mobile banking usage behavior of the Baby Boomers generation, whose technology adoption and usage level is relatively poor compared to other Read More »
Corporate social responsibility (CSR) is regarded as a good strategic marketing too land it has signicant inuence on consumers behaviours. The purpose of this study is to explore the indirect effects Read More »
The objective of this study is to examine a multi-dimensional modified conceptual model based on stakeholder theory & previous literature. The work represents an attempt to evaluate the Read More »
The ethical behavior prevalent in an organization often determines business success or failure. Much research in the business context has scrutinized ethical behavior, but there are still few Read More »
The wine industry continues to grow and is expected to reach 429 billion U.S. dollars by 2023 (Oloruntoba, 2020) and is a major contributor to environmental degradation. The wine industry plays a Read More »